This year, Vietnam surpassed Brazil as the world's biggest coffee exporter, and the country is trying to shake its reputation as a lower quality exporter.
Vietnam's Coffee Industry

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A Vietnamese-style coffee demonstration. (D. Schearf/VOA)

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Dang Le Nguyen, chairman of Trung Nguyen Coffee Company, wants to make Vietnam a "coffee holy land." (D. Schearf/VOA)

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A waiter serves Vietnamese-style coffee in Ho Chi Minh City. (D. Schearf/VOA)